How it Works

FAQs

What is the e-PLUS Loyalty Card?

e-PLUS: Entertainment - Privileges. Lifestyle. Upgrades. Surprises is SM Cinema's loyalty program that provides exclusive rewards, exciting freebies, and special discounts to its loyal patrons. e-PLUS cardholders also get to enjoy discounts and perks from partner establishments.

The e-PLUS card is different from any other loyalty cards because it is reloadable and is accepted in all SM Cinema and Snacktime branches nationwide
How do I become an e-PLUS Loyalty cardholder?
Any person who loves to watch a movie with a valid government -issued or school ID (for students) can avail the card. However, for applicants 18 years old and below, a signed parental consent at the application form is required. e-PLUS membership is valid for 1 year.

There are two ways to join e-PLUS:
1. Fill out the printed application form at the e-PLUS booth
2. Present a valid ID and pay P300 for the e-PLUS starter kit. Starter kit comes with a regular movie, popcorn and drink, and a premium item
3. Authenticate mobile number by replying to the SMS sent by SM Cinema to get a bonus complimentary movie pass.
Online Application
1. Visit www.smcinema.com to get the online application form
2. Print the application form and bring it to any SM Cinema branch
3. Pay P300 for the e-PLUS starter kit.
4. Authenticate mobile number by replying to the SMS sent by SM Cinema to get a bonus complimentary movie pass.
What do I get as an e-PLUS Loyalty cardholder?
You get to enjoy the following privileges with your e-PLUS card:
- Special lane at the ticket booth
- Free upsize of drink everytime you purchase at Snacktime
- Snacktime meal credits for every reload of P500 or P1000. Voucher can be used to purchase popcorn and drink
- Access to events and promos exclusive for e-PLUS members
- Year-round Email and SMS updates about the latest e-PLUS news and happenings
- Your own e-PLUS account in www.smcinema.com
- Special discounts and offers from our partner merchants
How do I earn points?
You earn points every time you watch a movie at SM Cinema using your e-PLUS load. The higher the ticket price, the more points you get.

1 Regular ticket - 1 point
1 Digital 3D ticket - 3 points
Director's Club & IMAX - 4 points

For every P100 Snacktime purchase - 1 point (Coming Soon)

Double your points when you:
- purchase tickets online
- watch a featured movie
- purchase a featured meal or merchandise
Member must always present the e-PLUS card to earn points.
How do I check my points balance?

e-PLUS members can check their available points when they visit any e-PLUS booth located in all SM Cinema lobbies nationwide. You may also log on to www.smcinema.com to check your load balance.
How I redeem points?

Visit any e-PLUS booth located in any SM Cinema lobby to check your available points and the corresponding rewards items you can already redeem from your accumulated points. Present your e-PLUS card and any government-issued or school ID (for students) to claim premium item.
How do I replace a lost or damaged e-Plus card?

Immediately report lost or stolen e-PLUS cards through the SM Customer Care hotline 470-2222 or at the nearest e-PLUS booth located in any SM Cinema lobby nationwide. Members are required to pay P100 for card replacement. Points and transaction history will be transferred to the new card.
Can I use my starter kit movie to purchase online?

No, the starter kit movie cannot be used to purchase tickets online.

The Terms and Conditions stated herein, as defined by West Avenue Theaters Corporation (“SM CINEMA”), form the basis and the guidelines of the issuance of the e-PLUS Loyalty Card and defines the rights and obligations of the Card Cardholder. Cardholders of the e-PLUS Program are subject to these guidelines and are deemed to have accepted the Terms, Conditions, Guidelines and Rules thereof upon signing the e-PLUS Application Form.

e-PLUS Membership

Eligibility and process for membership application to the e-PLUS Program are as follows:
1. Requirements for the e-PLUS Program application.
  1. Minors may still apply for membership to the Program. However, the minor's parent/legal guardian must sign the application form to signify his/her consent to the minor's application for membership. The signing parent/legal guardian shall be fully responsible for the minor's membership to the Program and shall comply with the Program's Terms, Conditions, Guidelines, and Rules; and
  2. An applicant to the e-PLUS Program must submit at least one valid identification card, such as, but not limited to the following:
    - School ID
    - Employee ID
    - Driver's License
    - Passport
    - SSS Card
    - TIN Card
    - Any other government-issued identification card.
2. Membership Application Process:
  
  In order to apply for membership to the e-PLUS Program, an applicant must:
  1. Fill up the application form at any e-PLUS Booth at SM Supermalls nationwide, or online via www.smcinema.com
  2. Submit the completely filled-up application form at any e-PLUS Booth and pay the Fee for the e-PLus Starter Kit
  3. Calm your personalized e-PLUS Card and Welcome Kit at any e-PLUS Booth
  4. Validate his/her mobile number in order to redeem his/her free movie at SM Cinemas
Each Member is obligated to keep his/her information file up-to-date by reporting any change in name, address and other data. Members may do so by filling up an updated form at any e-PLUS Booth or online via wwww.smcinema.com and submitting the same for processing. Verbal notifications are invalid and will not be entertained.
Member agrees to recieve communications, including but not limited to SMS and emails, from e-PLUS.
SM CINEMA reserves the right, at its sole discretion and without prior notice, to cancel the membership to the e-PLUS Program of any Cardholder, as well as any and all awards and privileges that go with the said program membership.
Membership to the e-PLUS Program shall be valid for a period of one (1) year, subject to renewal by the Member. Any points earned by an expired e-PLUS membership may still be redeemed by the Member after expiration.
The Cardholder may renew his/her membership to the e-PLUS Program by filling out a renewal form at any e-PLUS Booth or online via www.smcinema.com and paying the renewal fee
Membership to the e-PLUS Program will terminate automatically and all rights and privileges pertaining to the e-PLUS Program are deemed void upon the death of the Cardholder.

Use of the e-PLUS Card
Earning Points

Rules, guidelines and promotion offerings for earning e-PLUS Points shall be prescribed by SM CINEMA at its sole discretion. SM CINEMA reserves the right at all times to make any changes to any such rules, guidelines, and promotion offerings, at its sole discretion.
The e-PLUS Loyalty card must be presented in order to earn points for a transaction. Points are non-transferrable. No point/s shall be credited if the Cardholder fails to present his/her Card.
The e-PLUS Loyalty card is accepted in all SM Cinemas, Snacktime branches and other partner establishments.
The Cardholder shall earn specific number of points depending on the ticket price
Upon SM CINEMA’s discretion and notification to the Cardholder, additional points may be earned in certain instances, which include but are not limited to:
1. online ticket purchases;
2. purchase of tickets to a featured movie or Snacktime meal, products, merchandise; or
3. promos and special offers
e-PLUS Points accrued by any Cardholder do not constitute the property of the Cardholder and have no cash or monetary value and cannot be exchanged for cash. e-PLUS Points cannot be earned for Value Added Tax, other government charges and service charges.
SM CINEMA reserves the right to make adjustments on earned or accrued points as it sees fit including, but no limited to, deduction of points arising from returned goods, items, or services or from disputes.
It is the responsibility of the Cardholder to keep transaction receipts, which may be required in case of request for verification of points by the Cardholder.
It is the responsibility of the Member to keep transaction receipts, which may be required in case of request for points verification by the Member.
Employees of e-PLUS Program Partners are subject to their respective employer’s policy on the earning of e-PLUS Points from purchases from said employers.
In case of refund, points earned shall be reversed. Existing Cinema refund policy applies.

e-PLUS Points Redemption
Changes to the e-PLUS Program
Breach of Terms and Conditions
General