SM Cinema is committed to maintaining the confidentiality, integrity and security of any personal information of our website users. We want you to know how we protect your information and use it.
SM Cinema stresses its privacy and security standards to guard against identity theft and provide security for your account information and other data. We constantly re-evaluate our privacy and security policies and adapt them as necessary to deal with new challenges.
Your Privacy is not for sale
We at SM Cinema will not sell or rent your personal information to anyone, at any time or for any reason.
We limit the collection and use of personal information
In order to sign-up as a member of SM Cinema E-Ticketing Service, you need to provide us with a Login ID, a valid email address and a password. SM Cinema makes every effort to allow you to retain the anonymity of your personal identity and you are free to choose your Login ID, any valid email address and password that keeps your personal identity anonymous.
Access to your personal identity information and your personal financial data is strictly restricted. Personally identifiable information generally includes information that could be used to determine your identity, such as your name, address, phone number, e-mail address, birth date and other demographic information.
All information of personal nature, such as Name, Contact Number, etc. are only needed in order to operate, develop or improve the service we provide. SM Cinema requires the above mainly for the following circumstances:
Your Registration Information is kept private
- To become a member of SM Cinema E-Ticketing Service
- To verify the authenticity of the ticket holder
- To register for any SM Cinema newsletter or receive SMS based ticket confirmations / promotions. Note that SMS will only be sent to consented parties to which the service is subscribed for.
- To respond to any correspondence, such as emails or letters, from you.
SM Cinema uses your Personal Identity Information only for the following:
Account Information will not be disclosed.
- to analyze site usage and improve our service;
- to deliver to you any administrative notices, alerts and communications relevant to your use of SM Cinema E-Ticketing Service;
- to fulfill your requests for certain services;
- for market research, project planning, troubleshooting problems, detecting and protecting against error, fraud or other criminal activity;
- to enforce SM Cinema E-Ticketing Service Terms and Conditions; and
SM Cinema E-Ticketing Service does not disclose your Personal Information and may disclose information and data only in a non-personally identifiable manner to:
- Advertisers and other third parties for their marketing and promotional purposes;
- Organizations approved by SM Cinema E-Ticketing Service who conduct research into consumer spending.
- Users of the Service for purposes of comparison of their personal financial situation relative to the broader community.
Such information does not identify you individually.
Online session information and use is only used to improve your experience
When you visit SM Cinema E-Ticketing Service, we may collect technical and navigational information, such as computer browser type, Internet protocol address, pages visited, and average time spent on our Web site. This information may be used, for example, to alert you to software compatibility issues, or it may be analyzed to improve our Web design and functionality.
SM Cinema E-Ticketing Service may present links in a format that enables us to keep track of whether these links have been followed and whether any action has been taken on a third party Web site. We use this information to improve the quality of the SM Cinema E-Ticketing Service offers and customized content on the Service.
Disclosure of your information to protect our rights or if required by law
Notwithstanding the foregoing, SM Cinema E-Ticketing Service reserves the right (and you authorize SM Cinema E-Ticketing Service) to share or disclose your Registration Information and Account information when determines, in its sole discretion, that the disclosure of such information is necessary to identify, contact, or bring legal action against you if:
Cookies and Web Beacons are used to analyze site usage and improve the Service
- You are or may be violating this Privacy and Security Policy or SM Cinema E-Ticketing Service Terms and Conditions;
- to prevent potentially prohibited or illegal activities; or
- Necessary or required by any applicable law, rule regulation, subpoena or other legal process.
"Cookies" are alphanumeric identifiers in the form of text files that are inserted and stored by your Web browser on your computer’s hard drive. SM Cinema E-Ticketing Service may set and access cookies on your computer to track and store preferential information about you. SM Cinema E-Ticketing Service may gather anonymous information about you through cookie technology on an aggregate level only. For example, SM Cinema E-Ticketing Service may assign a cookie to you, to limit the amount of times you see a particular SM Cinema E-Ticketing Service offer or to help better determine which SM Cinema E-Ticketing Service offers to serve to you.
Please note that most Internet browsers will allow you to stop cookies from being stored on your computer and to delete cookies stored on your computer. If you choose to eliminate cookies, the full functionality of the Service may be impaired for you.
Your data is secure and only seen by you
Your data is yours and only you have access to your data on the SM Cinema E-Ticketing Service. We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your online session and to protect SM Cinema E-Ticketing Service accounts and systems from unauthorized access.
We use authentication to ensure that only you access your account
Authentication is the process you go through on SM Cinema E-Ticketing Service to access secure areas of our Website. This process takes place when you log into your account, the two key components of which are your Login ID and Password.
With regards to passwords, we maintain strict rules to help prevent others from guessing your password. We also recommend that you change your password periodically. You are responsible for maintaining the security of your Login ID and Password. You may not provide these credentials to any third party. If you believe that they have been stolen or been made known to others, you must contact us immediately at using the CONTACT US form to request a change. We are not responsible if someone else accesses your account through Personal Identification Information which they have obtained from you or through a violation by you of this Privacy and Security Policy or SM Cinema E-Ticketing Service Terms and Conditions.
If we change our privacy and security policy, we will update the date upon which this policy, including those changes became effective from at the top of this policy and post those changes to this policy, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this policy at any time, so please review it frequently.
Changes to your Registration Information
If your Personal Identity information changes, during your subscription to SM Cinema E-Ticketing Service, you may update your profile online.